Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right. In
Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right. In the last few months alone, we’ve seen Unilever dedicate half of its ad budget to social channels in an “influencer first” push, Publicis Groupe acquired Captiv8, and WPP created an entire […]
