After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that optimize for consumer val
After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that optimize for consumer value consistently outperform those focused purely on industry metrics. Here are five of my key takeaways from the event about what’s shaping the future of commerce media: 1. AI is Moving from Hype […]
