Consumers have an overwhelming amount of shopping options at their fingertips, from brand content, Google search recommendations, social media, and no
Consumers have an overwhelming amount of shopping options at their fingertips, from brand content, Google search recommendations, social media, and now, artificial intelligence (AI) assistants. Just last month, OpenAI introduced a new shopping assistant that offers tailored product recommendations, and Perplexity just announced a partnership with PayPal to enable direct purchases through its own AI […]
