5 Best Practices to Prevent Overselling for E-Commerce Brands

With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-commerce retailers can’t risk alienating customers — or lea

With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-commerce retailers can’t risk alienating customers — or leaking profits — through stockouts. Yet overselling remains a serious problem, with 40 percent of sellers cancelling one in 10 orders and the cost of out-of-stocks estimated at $1.2 trillion in 2024. Overselling occurs when demand […]