Retail media has become one of the fastest-growing segments of digital advertising, giving retailers a valuable way to monetize their first-party data
Retail media has become one of the fastest-growing segments of digital advertising, giving retailers a valuable way to monetize their first-party data. For years, retail media networks (RMNs) have focused on high-margin, lower-funnel ad placements across their owned-and-operated (O&O) websites and apps. However, as that inventory reaches saturation, the next phase of growth is happening […]
