Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While o
Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While online sales surged, profitability didn’t keep pace — leaving retailers scrambling for alternative revenue streams. In the rush to recover lost profits, many retailers handed over their retail media operations to third-party gatekeepers. This quick fix, […]
