Inflation anxiety is growing, and shoppers are becoming more selective, value-driven and emotionally invested in the brands they choose to support. Th
Inflation anxiety is growing, and shoppers are becoming more selective, value-driven and emotionally invested in the brands they choose to support. This shift presents both a challenge and an opportunity: brands that recognize the evolving consumer mindset and adjust their strategies can win long-term loyalty, while those that fail to adapt risk being left behind. […]
