E-commerce is entering a new era; one where personalization isn’t just a marketing tactic but the foundation of the entire customer journey. Consumers
E-commerce is entering a new era; one where personalization isn’t just a marketing tactic but the foundation of the entire customer journey. Consumers increasingly expect digital experiences that are tailored to their unique needs and preferences. In fact, a recent McKinsey report found that 71 percent of consumers now expect companies to deliver personalized interactions, […]
