Retailers are embracing generative artificial intelligence, social media, and augmented reality to foster competitive differentiation, earn new custom
Retailers are embracing generative artificial intelligence, social media, and augmented reality to foster competitive differentiation, earn new customers and keeping existing ones. The balancing act between innovation and risk has never been more complex. Consumers demand convenience and personalization at unprecedented levels — driven by cutting-edge technologies — but these advancements often introduce new vulnerabilities. […]
