Within retail organizations, the legacy silos that once existed between store teams and digital teams have all but vanished in a post-pandemic reality
Within retail organizations, the legacy silos that once existed between store teams and digital teams have all but vanished in a post-pandemic reality, with one notable exception: Today’s merchant and retail media teams are locked in a tug-of-war over promotional real estate within stores. These merchant and retail media silos can be just as counterproductive […]
