Shoppers Are Searching … But Are They Finding? Why Improved Search Impacts Revenue

For retailers today, getting e-commerce search right is a big deal — one that’s directly tied to revenue. I recently spoke with an executive at a home

For retailers today, getting e-commerce search right is a big deal — one that’s directly tied to revenue. I recently spoke with an executive at a home improvement company who drove this point home. Search had been a point of frustration for its shoppers: They would search for a term like “painter’s tape” but wouldn’t […]