TikTok has completely changed the way brands sell. A single video, maybe an influencer raving about a beauty product or a live shopping stream that se
TikTok has completely changed the way brands sell. A single video, maybe an influencer raving about a beauty product or a live shopping stream that sells out in minutes, can turn an unknown brand into the next big thing overnight. But here’s the real challenge: What happens after that? Going viral is exciting, but it’s […]
