Retailers have long tried to discourage returns by making the process inconvenient, hoping to avoid the financial burden of return logistics. That app
Retailers have long tried to discourage returns by making the process inconvenient, hoping to avoid the financial burden of return logistics. That approach is no longer viable. Today’s customers expect returns to be just as seamless as their original purchase, and those expectations are reshaping the industry. A new report from the National Retail Federation […]
