Disrupting the Fragrance Category: Maesa’s Use of AI in Marketing and Content Creation

Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in genera

Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in generative artificial intelligence to revolutionize its marketing and content creation strategies for its leading fragrance brand, Fine’ry. Rooted in the craft of fine perfumery, Fine’ry has been disrupting the mass fragrance industry […]