Artificial intelligence has made grandiose promises to retailers’ consumer insights teams that rarely pan out: 95 percent of generative AI pilots fail
Artificial intelligence has made grandiose promises to retailers’ consumer insights teams that rarely pan out: 95 percent of generative AI pilots fail, and many “solutions” are just chatbots tacked onto existing methodologies. Fifty-six percent of CEOs in PwC’s 2026 Global CEO Survey even note that AI adoption didn’t amount to anything at their organizations. That […]
