Discounting should be a strategy that lifts profits while protecting margins, not a blanket tactic that’s on constant rotation. For a discounting stra
Discounting should be a strategy that lifts profits while protecting margins, not a blanket tactic that’s on constant rotation. For a discounting strategy to have any chance at success, gut feelings won’t do. Real data and performance metrics must guide decision-making. New research provides exactly that, shedding light on customer reactions to percentage-off and amount-off […]
